Invernizzi, Emanuele; Romenti, Stefania; Fumagalli, Michela - In: Corporate Communications: An International Journal 17 (2012) 4, pp. 483-497
Purpose – The purpose of this paper is to investigate the role of strategic communication during a change management … process within the internationally famous Ferrari corporation. The aim is to show that strategic communication, through its … organization theory (EOT), from which the four components of strategic communication are derived. Findings – The paper explores the …