Naik, Prasad A.; Raman, Kalyan; Winer, Russell S. - In: Marketing Science 24 (2005) 1, pp. 25-34
. On the other hand, by recognizing interactions with competitors, managers can incorporate strategic foresight in their … of interaction effects and strategic foresight in planning marketing-mix strategies is a challenging and unsolved … that yields marketing-mix plans with strategic foresight, and developing the continuous-discrete estimation method to …