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Search: subject:"Strategic contributions"
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Competition among proprietary and open-source software firms : the role of licensing in strategic contribution
August, Terrence
;
Chen, Wei
;
Zhu, Kevin
- In:
Management science : journal of the Institute for …
67
(
2021
)
5
,
pp. 3041-3066
Persistent link: https://www.econbiz.de/10012581295
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Accessing the influence of strategic marketing research on generating impact : moderating roles of models, journals, and estimation approaches
Kumar, V.
;
Sharma, Amalesh
;
Gupta, Shaphali
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 164-185
Persistent link: https://www.econbiz.de/10011658048
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