Johnson, Michael - In: Marketing Intelligence & Planning 31 (2013) 6, pp. 698-727
examines critical success factors (CSFs) for e-markets from a strategic fit perspective. Design/methodology/approach – The … e-markets by relating the concept of CSFs with the theory of strategic fit as, to date, no known study has examined CSFs … for e-markets from a strategic fit perspective. The study also presents the benefits capabilities-industry participants …