Peco-Torres, Francisco; Polo-Peña, Ana I.; Frías … - In: Journal of Hospitality and Tourism Technology 14 (2023) 3, pp. 384-400
Purpose This study aims to examine the antecedents and consequences of strategic online-reputation management among … management, brand equity is a consequence of strategic online-reputation management and the use of online tools moderates the … effect of strategic online-reputation management and CRM on brand equity. Design/methodology/approach A quantitative …