strategy implementation, the existing barriers were highlighted and the correctness of the strategy deployment on the strategic … identification of the most problematic obstacles encountered in strategy implementation as well as the solutions proposed for their … elimination. Originality/value The paper provides an innovative solution for studying the degree of successful strategy …

practitioners. This study examines two critical outcomes of marketing dashboards: marketing strategy implementation speed and market … demonstrate that marketing dashboards are significantly related to marketing strategy implementation speed and market information … effect on the relationship between marketing dashboards and marketing strategy implementation speed. Marketing strategy …

accounting systems in their international business units to support company-wide consistent strategy implementation and to … accounting for consistent strategy implementation. Originality/value – Building on a unique sample of pairs of German and Spanish … analyze the underlying drivers and pitfalls. Our paper is motivated by the tension between the need for consistent strategy …

strategy is flawed or that leadership is failing. Rather, they are part and parcel of the strategy implementation process. They …