Fuchs, Sebastian; Sarstedt, Marko - In: International Journal of Data Analysis Techniques and … 2 (2010) 1, pp. 62-72
The evaluation criteria for most marketing and management journals underline the importance of student samples …' characteristics and how well they represent the population being studied. However, the predominance of student samples in empirical … of student samples, even in top research societies. However, generalisations are only feasible if the replication of …