Allan, David; Tryce, Stephanie A. - In: International Journal of Sports Marketing and Sponsorship 17 (2016) 4, pp. 333-348
Purpose The purpose of this paper is to quantify and qualify the commercials in the Super Bowl. Design/methodology/approach This study is a content analysis of the placement of popular music in Super Bowl advertisements over a ten-year period (2005-2014). Findings More than a quarter of the...