Asiah Omar, Nor; Musa, Rosidah - In: International Journal of Retail & Distribution Management 39 (2011) 10, pp. 759-784
Purpose – This research aims to empirically develop a reliable and valid scale for measuring the service quality of retail loyalty programmes (loyalty programme service quality (LPSQual)) in the context of department stores and superstores in Malaysia. Design/methodology/approach – By...