Janjua, Zain ul Abedin; Krishnapillai, Gengeswari; … - In: Journal of Hospitality and Tourism Insights 6 (2022) 2, pp. 575-594
(ICT) competency, sustainability tourism marketing and brand equity in rural community-based homestays in Malaysia. This … hypotheses. Findings The study's model empirically demonstrated ICT competency, sustainability tourism marketing practices and …