Ratnatunga, Janek; Muthaly, Siva K. - In: International Journal of Sports Marketing and Sponsorship 2 (2000) 3, pp. 60-78
This paper presents an overview of the lessons learned by successful and unsuccessful small businesses during the 1996 Summer Olympic games in Atlanta, Georgia, and considers their impact on organisations involved in the 2000 Olympiad in Sydney, Australia. With the Olympics in Australia now...
