Seccia, Antonio; Nardone, Gianluca; Stasi, Antonio - Volkswirtschaftliche Fakultät, … - 2008
In order to fully understand Syrah wine market in Italy both supply and demand need to be studied. While supply is … analyzed with the simple (benchmarking) comparison of the descriptive statistics between Syrah Italian wines and other high … adjustments. Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis, describing the competitive context and the Syrah …