Bordonaba‐Juste, Victoria; Lucia‐Palacios, Laura; … - In: Journal of Business & Industrial Marketing 26 (2011) 6, pp. 407-420
Purpose – Research on franchise system survival has focused on analyzing organizational failure. However, there are two types of market exit: organizational failure and franchise discontinuance, but little research has distinguished between the two. The purpose of this study is to examine...