Domegan, Christine; McHugh, Patricia; Biroscak, Brian Joseph - In: Journal of Social Marketing 7 (2017) 3, pp. 305-329
Purpose The purpose of this paper is to show how non-linear causal modelling knowledge, already accumulated by other disciplines, is central to unravelling wicked problem scoping and definition in social marketing. Design/methodology/approach The paper is an illustrative case study approach,...