consumers to require the largest discount to accept IVM, while positive information significantly reduces the discount required …. Without positive information, food retailers should expect to offer steep discounts to attract customers to IVM. …

Although insects have been approved as novel foods since 2021, European consumers' willingness to purchase insect …-based (IB) foods remains low. The aim of this study was to evaluate the effectiveness of (i) information treatments highlighting …, with vegetarians, and vegans showing a stronger aversion to insect consumption compared with omnivores and flexitarians …

particular focus on how willingness to pay (WTP) for local origin indication differs across products, types of designations, and …

Misinformation can have a significant impact on consumers' willingness to pay (WTP) for foods. This study conducted in … Italy aims to investigate the effects of misinformation and two types of refutation (tentative and enhanced) on consumers … Geographical Indication)]. Our findings represent an interesting novelty compared to the past studies since we used for the first …

The use of stated preference surveys for the valuation of environmental goods in developing countries has to take into … agriculture. We find that institutional trust has an effect on preferences and willingness to pay, with farmers leading to the … show that respondents prefer measures to conserve endangered and endemic species over measures primarily aimed at providing …

communities near Delhi's Southern Ridge regarding Prosopis juliflora and the willingness to pay for its biological control. Using … services, with gender-specific impacts on connectivity and accessibility. The mean and median Willingness to Pay (WTP) for …