Brands can be one of a company's most valuable intangible assets and a lever to generate value. As a source of added … value, a brand should be strategically built and managed. To fully take advantage of the benefits that the brand provides …, it is necessary to propose a brand management strategy. A conceptual framework was developed by the authors as an …

. By outlining the existing legal frameworks for each and pinpointing where changes need to be made in order to react to …

We estimate female and male workers' marginal willingness to pay to reduce commuting distance in Germany, using a … congestion policy, spatial planning and transport infrastructure provision, but are also relevant to our understanding of gender … dataset for West Germany to flexibly account for both unobserved individual heterogeneity and changes dependent on wages and …

We estimate female and male workers' marginal willingness to pay to reduce commuting distance in Germany, using a … congestion policy, spatial planning and transport infrastructure provision, but are also relevant to our understanding of gender … dataset for West Germany to flexibly account for both unobserved individual heterogeneity and changes dependent on wages and …

evaluated the influence of the four dimensions of Iso-Ahola's (1982) theory of tourism motivation on willingness to fly as a … point-to-point suborbital space tourist. 870 participants responded to an online survey. The survey results were analyzed … influence on willingness to fly. The model explains 40% of the variance in willingness to fly. The results provide validated …

firms and fully observable in others. In this setting, education serves both to enhance productivity and as a productivity … signal. Consistent with the theory, positions where productivity is likely to be less observable offer larger sheepskin …

A school finance equalization program established in Mississippi in 1920 failed to help many of the state's Black … Black schools, those in majority-Black districts continued to experience extremely low - and even worsening - school funding …. We model the processes that led the so-called equalization policy to create disparities in schooling resources for Black …