Yildiz, Hélène; Heitz-Spahn, Sandrine; Belaud, Lydie - In: International Journal of Retail & Distribution Management 45 (2017) 6, pp. 641-659
Purpose The purpose of this paper is to understand why people shop at small retailers in their community. The authors investigate the influence of consumers’ civic commitment, measured at behavioural and perceptual levels, on small-retailer patronage (SRP). Design/methodology/approach Data...