Search Results - subject:"TRADE MARK"

EU Trade Mark Law and Product Protection: A Comparative Analysis of Trade Mark Functionality

Brancusi, Lavinia - 2024

This book employs scholarly analysis to ground practical tools for applying the EU Trade Mark law (EUTM) functionality … functionality refusal grounds through objective tests, focusing on the pro-competition rationale of denying trade mark exclusivity … researchers working in the areas of Intellectual Property Law, Trade Mark and Design Law, EU Law, Comparative Law, and Branding. …

Persistent link: https://www.econbiz.de/10014520262

Markenschutz im digitalen Wandel: Herausforderungen für den Umgang mit Marken durch die Digitalisierung

Schröter, Franziska; Steinlein, Cara Marie - 2024

Die aufkommende Digitalisierung in Form von sozialen Medien, Online-Marktplätzen und Domains sorgt für neue Herausforderungen für Inhaber:innen von Markenrechten. Die damit ebenfalls einhergehenden Veränderungen werfen Fragen, einerseits hinsichtlich der Gewährleistung des Markenschutzes...

Persistent link: https://www.econbiz.de/10015077815

Markenschutz im digitalen Wandel : Herausforderungen für den Umgang mit Marken durch die Digitalisierung

Schröter, Franziska; Steinlein, Cara Marie - 2024

Persistent link: https://www.econbiz.de/10015076272

Litigating Barbie : trade mark infringement, parody and free speech

Mohan, M. P. Ram; Gupta, Aditya - 2022

Persistent link: https://www.econbiz.de/10013369277

Easy Is Not Always Good – The Fragmented System for Adjudication of Unitary Trade Marks and Designs

Kur, Annette - In: IIC - International Review of Intellectual Property and … 52 (2021) 5, pp. 579-595

While the creation and still outstanding implementation of the Unified Patent Jurisdiction system continue to cause contentious debates among academics and practitioners, the system introduced in the early 1990s for adjudication of conflicts concerning unitary trade marks (and, later on, unitary...

Persistent link: https://www.econbiz.de/10014501976

НЕЗАКОННОЕ ИСПОЛЬЗОВАНИЕ ТОВАРНОГО ЗНАКА И НАРУШЕНИЕ ИСКЛЮЧИТЕЛЬНОГО ПРАВА НА ТОВАРНЫЙ ЗНАК: СООТНОШЕНИЕ ПОНЯТИЙ...

МОТЫЛЬКОВА А.В. - In: Бизнес в законе. … (2012) 3, pp. 72-75

В статье рассматриваются вопросы, связанные с определением понятий «незаконное использование товарного знака» и «нарушение исключительного права на товарный...

Persistent link: https://www.econbiz.de/10011225558

Econometric modelling of the consumer's behaviour in order to develop brand management policies

Rădulescu, Corina; Hudea, Oana Simona (Caraman) - In: Economic research 31 (2018) 1,1, pp. 576-591

Persistent link: https://www.econbiz.de/10012486352

European Union Trade Mark Regulation : (EU) 2017/1001 : article-by-article commentary

Hasselblatt, Gordian N.; Anohin, Vladimir; Arellano, Hugo; … - 2018 - Second edition

Persistent link: https://www.econbiz.de/10011938021

Model of Management of the Company's Brand Capital

Yevtushenko Anna V. - In: Business Inform (2013) 5, pp. 351-356

The article shows the role of the brand capital in modern economic transformations; considers market and social manifestations of the brand capital; reveals and analyses factors of influence upon formation and functioning of the mechanism of management of the company's brand capital; identifies...

Persistent link: https://www.econbiz.de/10010855353

МОДЕЛЬ УПРАВЛЕНИЯ МАРОЧНЫМ КАПИТАЛОМ ПРЕДПРИЯТИЯ

ВАЛЕНТИНОВНА, ЕВТУШЕНКО АННА - In: Бизнес Информ (2013) 3, pp. 351-356

В статье показана роль марочного капитала в современных экономических трансформациях; рассмотрены рыночные и социальные проявления марочного капитала;...

Persistent link: https://www.econbiz.de/10011216136