Gould, A. Noel; Liu, Annie H.; Yu, Yang - In: Journal of Business & Industrial Marketing 31 (2016) 5, pp. 684-694
-specific investments (TSIs) and socialization. Design/methodology/approach The research is conducted via a model that suggests a positive … correlation between high local partner status and the focal relationship outcomes and the moderating effects of structural TSIs … beneficial relationship outcomes with high-status local partners. Standing alone, foreign B2B firms’ TSIs mitigate the positive …