Boulland, Romain; Degeorge, François; Ginglinger, Edith - Université Paris-Dauphine (Paris IX) - 2012
In the spirit of Merton (1987) we find that targeted communication by firms raises investor attention. Continental … results are robust to self-selection and other endogeneity concerns. Our findings are consistent with the idea that a targeted … communication strategy helps firms improve recognition from investors. …