Stremersch, Stefan; Sood, Sood, A. - Erasmus Research Institute of Management (ERIM), … - 2010
consequences for inferences on technology evolution patterns. The basic premise of the current paper is that technology evolution … to systematic bias in the portrayal of the path of technology evolution, especially if one relies only on manufacturer … a firm’s marketing expenditures. We discuss the implications of these findings for technology evolution theory …