Tran Hung Nguyen; Le, Xuan Cu; Thi Hai Ly Vu - In: Journal of open innovation : technology, market, and … 8 (2022) 4, pp. 1-22
Digital transformation has profoundly influenced various socio-economic fields and induced retailing firms to utilize digital innovations to maximize business effectiveness in the digital era. The study aims to pinpoint the motivations for online retailing (ORE) adoption and business performance...