Ana, Daniela - In: Ethnos 89 (2024) 2, pp. 237-252
Terroir can increase the exchange value of wine in competitive markets in global capitalism. Relying on ethnographic … of a wine’s place of origin in the form of terroir. In these processes, genericness and uniqueness prove to be mutually … decent and affordable table wine, old infrastructures have been adapted and new ones introduced to evidence terroir through …