Mzahi, Chourouk - In: Qualitative Market Research: An International Journal 17 (2014) 4, pp. 393-409
been used in the field of psychology, namely, the Village Test. The new version of the Village Test proposed in this paper … also be improved by the addition of a more commercial nature models. Practical implications – The Village Test as a … psychology (within the framework of the original version of the Village Test), to research in marketing dealing with consumer …