Puente-Díaz, Rogelio; Cavazos-Arroyo, Judith - In: South African journal of business management 51 (2020) 1, pp. 1-8
attributes on brand evaluations, the mediating role of ease of recall and whether this mediated effect was moderated by thinking … styles across two brands of cellphones: iPhone and Galaxy. Design/methodology/approach: We used a between subjects …