Search Results - subject:"Top dog"

The effects of brand positioning (underdog vs top dog) and comparative advertising

Lee, Hsiang-Ming; Hsu, Ya-Hui; Chen, Tsai; Lo, Wei-Yuan; … - In: Marketing intelligence & planning 42 (2024) 3, pp. 459-480

Persistent link: https://www.econbiz.de/10015056880

Using topdog versus underdog brand biography in advertising : effects of similarity and consumption decision of non-deceptive counterfeits

Nagar, Komal - In: Journal of marketing communications 27 (2021) 4, pp. 415-435

Persistent link: https://www.econbiz.de/10012515870

Our conditional love for the underdog : the effect of brand positioning and the lay theory of achievement on WOM

He, Yi; You, Ya; Chen, Qimei - In: Journal of business research : JBR 118 (2020), pp. 210-222

Persistent link: https://www.econbiz.de/10012288591

Support for the underdog brand biography : effects on consumer attitude and behavior

Nagar, Komal - In: Journal of marketing communications 25 (2019) 5, pp. 477-493

Persistent link: https://www.econbiz.de/10012203329

A top dog tale with preference rigidities

Randon, Emanuela; Simmons, Peter J. - 2012

. We show that such Pareto Optima can only be attained as market equilibria if there is a top dog in the initial endowment … distribution who is richer than the other individuals. The most inegalitarian efficient allocation favouring the top dog is … globally stable and is in the core. For endowment distributions with a top dog, the core contains efficient allocations more …

Persistent link: https://www.econbiz.de/10011734317

A top dog tale with preference complementarities

Randon, Emanuela; Simmons, Peter - In: Journal of economics 120 (2017) 1, pp. 47-63

Persistent link: https://www.econbiz.de/10011636116

Suppliers' corporate ability and consumer evaluations of a manufacturer

Kang, Hyunjin; Kim, Bowon; Lee, Yun Shin - In: International journal of services and operations management 27 (2017) 1, pp. 19-34

Persistent link: https://www.econbiz.de/10011757005

The Effect of Initial Endowments in Experimental Auctions

Corrigan, Jay R.; Rousu, Matthew C. - Economics Department, Kenyon College - 2006

We report the results of an experiment designed to test whether initial endowments affect value estimates elicited from experimental auctions. Comparing bids for one unit of a good, two units of a good, and a second unit of a good when endowed with the first unit, we find that willingness to pay...

Persistent link: https://www.econbiz.de/10004998544