Purpose In the context of integrated promotion, it is essential to promote destination images consistently across multiple digital channels. This study aims to examine the consistency of online destination images projected through the official tourism websites and the Instagram accounts of five...

Purpose This paper aims to analyse the effect of technology acceptance variables on customer attitude and customer engagement behaviours (CEB) with social tourism websites (STWs). Design/methodology/approach An empirical study was carried out with 346 customers. A model was developed to analyse...