Greenhalgh, Christine; Schautschick, Philipp - Department of Economics, Oxford University - 2013
1) documents the use of trade marks by firms in several advanced countries including Australia, the United Kingdom and … product differentiation, and 3) provides an overview of the association of trade marks with dimensions of firm performance and … productivity. Sections 4) and 5) give accounts of studies that focus on the social costs and value of trade marks, namely their …