Purpose The purpose of this paper is to examine the marketing journey of a professional baseball team in South Korea (the SK Wyverns), from the conception of a new “green” campaign to the resulting environmental, social and economic gains of the local community and of Korean baseball in...

Purpose The purpose of this paper is to broadly explore the contributions of supply chain proficiency in relation to sustainable enterprise excellence, resilience and robustness (SEER2). Design/methodology/approach A pre-existing SEER2 model, referred to as the Springboard to SEER2, is put under...

The Fairfield Estate in Perth, Scotland has shifted in one generation from being an ‘estate from hell’ to a model settlement. In 1989 there was a waiting list of 200 people trying to get out, but by 2005 there are 400 people waiting to get in. Over 16 years the project has delivered green...