Lindstedt, Janne - In: Journal of Place Management and Development 8 (2015) 2, pp. 90-102
. Design/methodology/approach – A qualitative case study focusing on Turku, Finland, supports the development of the argument …. In this study, branding of Turku is examined both during the European Capital of Culture 2011 (ECoC) project and after it …. Findings – The contribution of the ECoC 2011 project – which was widely perceived as a success – to Turku’s brand was based on …