Zhao, Mingxiao; Abeysekera, Indra - In: Journal of open innovation : technology, market, and … 10 (2024) 1, pp. 1-13
Users engaging in digital environmental initiatives is a complex phenomenon, and this study used mixed methods research to understand it. The primary aim of this study was to qualitatively analyse Alipay Ant Forest users' behaviour by developing a thematic analysis of digital environmental...