Patichol, Preeya; Wongsurawat, Winai; M. Johri, Lalit - In: Journal of Fashion Marketing and Management 18 (2014) 1, pp. 20-35
Thailand's potential niches – Thai silk. Design/methodology/approach – This study examined upgrading strategies adopted by six … generalization were utilized. Findings – The companies have implemented upgrading strategies in the following four main areas: first …