Ferreira, Mariana Sobral; Antão, João; Pereira, Ruben; … - In: Journal of open innovation : technology, market, and … 9 (2023) 2, pp. 1-10
impact on the user experience and their overall level of satisfaction. Given that CRM is a people-centric business strategy … development and use of a user-centred design approach. This study aims to seamlessly integrate a mobile customer relationship …, satisfaction, and performance through a user-friendly interface. User research, preliminary interviews, five usability interviews …