Bryan, Kevin A.; Ryall, Michael D.; Schipper, Burkhard - 2019
A large theoretical literature on value capture following Brandenburger and Stuart (1996) uses cooperative games under …, beliefs, or creative foresight. We extend value capture theory to incomplete information ("known unknowns") or unawareness … of Apple iTunes, we show how value capture depends quantitatively on the beliefs of other firms. …