This paper is concerned with value configurations that represent different value creation logic. We suggest the value … shop as an appropriate value configuration for real estate agencies, where knowledge is the most important resource that is …

consequence, the value shop model has been suggested to meet the critique of the chain logic. This article addresses the topic of … value creation logics and value configurations by challenging the value chain and the value shop perspectives. The aim is to …

. Value chain may not be effective for every business. This study proposes the value shop model to be another value creation …