Hsiao, Ming-Hsiung; Chen, Liang-Chun - In: International Journal of E-Services and Mobile … 9 (2017) 3, pp. 22-37
A large part of valued-added mobile services are free for consumers' use. To enjoy these services, however, consumers have to pay for the mobile phone handsets, and for the mobile Internet as well. This study, therefore, aims to estimate the implicit price consumers are willing to pay for these...