Chiara, Crespi; Alessandra, Dodich; Cappa Stefano F. - In: Micro & Macro Marketing (2014) 2, pp. 261-278
In the last years, the interdisciplinary approach adopted by experimental Neuroeconomics resulted in an increase of our knowledge about the computational and neurobiological foundations of valuebased decision-making. At the application level, these advances may be useful to elucidate consumers'...