that achievement vanity, variety seeking and peer norms have a positive impact on the phenomenon of idol attachment, which …

Purpose – The purpose of this study is to investigate variety-seeking behavior among US wine consumers to determine if … variety-seeking consumers compared to moderate variety-seeking and variety avoiders. High variety seekers are younger, hold … results provide implications for wine marketers targeting high variety-seeking consumers, including offering wine brands with …

general utility function where pure inertia and pure variety-seeking behaviors can be explained in the model as particular … presents a stationary consumption pattern that can be inertial, where the consumer only buys one product, or a variety-seeking … periods, eventually switching to a variety-seeking behavior when the stationary levels are approached. An empirical analysis …

-based perception data and draws upon behavioral and modeling research to contribute to the variety seeking literature. It presents a … improves their efficiency of classifying households into high versus low variety seeking. The consumer-based measure of choice … variety is valid in terms of its positive relationship with consumer's intrinsic or trait-based variety seeking tendency …