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Search: subject:"Video ad"
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Consumer behaviour
2
Internet marketing
2
Konsumentenverhalten
2
Online-Marketing
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360-degree video ad
1
Advertising
1
Advertising effects
1
Betriebsgröße
1
Computerized video content analysis
1
Crowdfunding
1
Crowdfunding success prediction
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Ensemble learning
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Facebook
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Firm size
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Forecasting model
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Knowledge transfer
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Multimodal analysis
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Professional sports
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Video ad
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Video ad content
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Viral marketing
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Virales Marketing
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Werbewirkung
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Werbung
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Wissenstransfer
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advertising
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animated movement speed
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baseball
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clicks to purchase engagement
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digital video ad
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flow
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image ad
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knowledge transfer
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narrative structure
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need for cognition
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Al-Qershi, Osamah M.
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Eells, Danielle
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Ge, Lin
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Jia, He
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Kim, B. Kyu
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Li, Zhaokun
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Journal of promotion management : innovations in planning and applied research
2
European journal of marketing
1
Journal of marketing
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ECONIS (ZBW)
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Predicting crowdfunding success with visuals and speech in video ads and text ads
Al-Qershi, Osamah M.
;
Kwon, Junbum
;
Zhao, Shuning
;
Li, …
- In:
European journal of marketing
56
(
2022
)
6
,
pp. 1610-1649
Persistent link: https://www.econbiz.de/10013350982
Saved in:
2
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
3
How do narrative structure and format influence a 360 degree
video
ad
?
Wang, Ruoxu
;
Huang, Yan
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 774-794
Persistent link: https://www.econbiz.de/10013277309
Saved in:
4
Speed up, size down: how animated movement speed in product videos influences size assessment and product evaluation
Jia, He
;
Kim, B. Kyu
;
Ge, Lin
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 100-116
Persistent link: https://www.econbiz.de/10012271500
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