Ingendahl, Moritz; Vogel, Tobias; Maedche, Alexander; … - In: Psychology & Marketing 40 (2022) 2, pp. 274-287
Brand placements are omnipresent in video games, but their overall effect on brand attitudes is small and varies … placements in video games influence brand attitudes. In two experiments with a 3D first‐person video game, we show that only … settings, such as brand placements in video games. …