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Search: subject:"Vividness"
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Vividness
15
Consumer behaviour
10
Konsumentenverhalten
10
vividness
9
Advertising effects
7
Social Web
6
Social web
6
Werbewirkung
6
Interactivity
5
Internet marketing
5
Online-Marketing
5
Virtual reality
5
Online retailing
4
Online-Handel
4
Virtuelle Realität
4
interactivity
4
Advertising
3
Augmented reality
3
Brand image
3
Cognition
3
Emotion
3
Kognition
3
Markenimage
3
Presence
3
Werbung
3
Brand Posts
2
Brand management
2
Dienstleistungsqualität
2
Einzelhandel
2
Facebook
2
Markenführung
2
Need for touch
2
Perception
2
Retail trade
2
Service quality
2
Social Media
2
Visualisierung
2
Visualization
2
Website
2
Whistleblowing
2
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Online availability
All
Undetermined
31
Free
5
Type of publication
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Article
35
Book / Working Paper
3
Type of publication (narrower categories)
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Article in journal
28
Aufsatz in Zeitschrift
28
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
research-article
2
Arbeitspapier
1
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English
34
Undetermined
4
Author
All
Keh, Hean Tat
2
Kick, Markus
2
Kim, Seeun
2
Zhang, Yibo
2
Ahn, Young-joo
1
Ai, Yijie
1
Ajitha, Aswathy Asokan
1
Alvidrez, Salvador
1
Anderson-MacDonald, Stephen
1
Baek, Tae Hyun
1
Bai, Billy
1
Brink, Alisa G.
1
Brunzel, Johannes
1
Chacko, Dony Peter
1
Chang, Wen
1
Chu, Shu-Chuan
1
Connors, Scott
1
Darmawan, Winna
1
Das, Enny
1
Ding, Ying
1
Eller, C. Kevin
1
Ellis-Chadwick, Fiona
1
Estrella-Ramón, Antonia
1
Feldberg, Frans
1
Fennis, Bob M.
1
Fernández-Lores, Susana
1
Flavián Blanco, Carlos
1
Fong, Lawrence Hoc Nang
1
Fortin, David R.
1
Fransen, Marieke L.
1
Gao, Lei
1
Gavilan, Diana
1
Ge, Jiaoju
1
Guerreiro, João Pedro Silva Martins
1
Gulas, Charles S.
1
Gupta, Manali
1
Gurrea Sarasa, Raquel
1
Hartanto, Suryan
1
Hendriana, Evelyn
1
Huang, Tseng-Lung
1
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Published in...
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Journal of retailing and consumer services
2
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
2
Advances in accounting : a research annual
1
Behavioral research in accounting
1
Corporate communications : an international journal
1
Electronic commerce research
1
Experimental Economics
1
IIMS journal of management science
1
Information technology & tourism
1
International Journal of Logistics Economics and Globalisation
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of business and globalisation : IJBG
1
International journal of internet marketing and advertising : IJIMA
1
International journal of technology marketing : IJTMkt
1
Journal of Business Research
1
Journal of Hospitality and Tourism Technology
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of fashion marketing and management
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of promotion management : JPM
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Judgment and Decision Making
1
Marketing Letters
1
Marketing letters : a journal of research in marketing
1
Online Information Review
1
Research memoranda / Vrije Universiteit, Faculteit der Economische Wetenschappen en Bedrijfskunde
1
Technological forecasting & social change : an international journal
1
The journal of services marketing
1
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ECONIS (ZBW)
30
RePEc
5
Other ZBW resources
2
EconStor
1
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10
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38
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1
Navigating the online reputation maze : impact of review availability and heuristic cues on restaurant influencer marketing effectiveness
Nadia Hanin Nazlan
;
Zhang, Huiying
;
Sun, Jie
;
Chang, Wen
- In:
Journal of hospitality marketing & management
33
(
2024
)
3
,
pp. 288-307
Persistent link: https://www.econbiz.de/10014511807
Saved in:
2
When Virtual Reality meets destination marketing : the mediating role of presences between
vividness
and user responses
Zhu, Chris
;
Wu, Chi Wai
;
Lu, Yan
;
Fong, Lawrence Hoc Nang
- In:
Journal of vacation marketing
30
(
2024
)
3
,
pp. 408-422
Persistent link: https://www.econbiz.de/10014631982
Saved in:
3
Images, reviews, and purchase intention on social commerce : the role of mental imagery
vividness
, cognitive and affective social presence
Vazquez, Erik Ernesto
;
Patel, Chirag
;
Alvidrez, Salvador
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014364526
Saved in:
4
How augmented reality can improve e-commerce website quality through interactivity and
vividness
: the moderating role of need for touch
Kim, Seeun
;
Park, Hyejune
;
Kader, Mohammad Shahidul
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 760-783
Persistent link: https://www.econbiz.de/10014430513
Saved in:
5
The use of 360-degree virtual tours to promote mountain walking tourism : stimulus-organism-response model
Wu, Xiaohong
;
Lai, Ivan K. W.
- In:
Information technology & tourism
24
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10013164654
Saved in:
6
"I have a dream" the
vividness
effect in international business communication
Brunzel, Johannes
;
Oelsnitz, Dietrich von der
- In:
Corporate communications : an international journal
27
(
2022
)
1
,
pp. 34-52
Persistent link: https://www.econbiz.de/10012798011
Saved in:
7
Popularity of Facebook hotel brand-page posts among consumers : a study of top ten international and domestic hospitality brands in India
Singh, Pratibha
;
Sinha, Neena
;
Gupta, Manali
- In:
International journal of business and globalisation : IJBG
32
(
2022
)
2/3
,
pp. 184-205
Persistent link: https://www.econbiz.de/10014232549
Saved in:
8
The effectiveness of post
vividness
and interactivity on influencer marketing : do they differ between macro and micro influencers?
Yurika, Novia
;
Hartanto, Suryan
;
Darmawan, Winna
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 220-245
Persistent link: https://www.econbiz.de/10013359073
Saved in:
9
Towards a theory of well-being in digital sports viewing behavior
Rejikumar G.
;
Jose, Ajay
;
Mathew, Sonia
;
Chacko, Dony Peter
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 245-263
Persistent link: https://www.econbiz.de/10013407481
Saved in:
10
Impact of virtual try-on technology on customer's mental imagery during COVID-19
Rathee, Vijay
;
Sarita Kumari
- In:
IIMS journal of management science
13
(
2022
)
1
,
pp. 27-42
Persistent link: https://www.econbiz.de/10014519088
Saved in:
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