Search Results - subject:"Voluntary sector"

Attributes influencing guests’ experiences : a comparison of nonprofit and for-profit peer-to-peer accommodation platforms

Medina-Hernandez, Vivian C.; Marine-Roig, Estela; … - In: Information technology & tourism 26 (2024) 2, pp. 255-291

Persistent link: https://www.econbiz.de/10015080433

How brand familiarity influences advertising effectiveness of non-profit organizations

García-Madariaga, Jesús; Simón Sandoval, Pamela; … - In: International review on public and non-profit marketing 21 (2024) 2, pp. 279-293

Persistent link: https://www.econbiz.de/10015080782

In-kind donations : peculiarities and challenges of product philanthropy

Stötzer, Sandra; Kaltenbrunner, Katharina Anna - In: International review on public and non-profit marketing 21 (2024) 2, pp. 395-414

Persistent link: https://www.econbiz.de/10015080791

Online fundraising for NPOs via email marketing : a critical success factors analysis in Germany, Austria, and Switzerland

Harken, Sonja; Mertins, Vanessa; Urselmann, Michael - In: International review on public and non-profit marketing 21 (2024) 2, pp. 511-538

Persistent link: https://www.econbiz.de/10015080795

The role of hashtags for non-profit causes : the #fridaysforfuture movement

Herrada-Lores, S.; Estrella-Ramón, A.; … - In: International review on public and non-profit marketing 21 (2024) 3, pp. 735-756

Persistent link: https://www.econbiz.de/10015080806

How to explain social innovation in elderly care services : the role of for-profit and non-profit social enterprises

Guzmán, Carmen; Santos Cumplido, Francisco Javier; … - In: International entrepreneurship and management journal 20 (2024) 3, pp. 1849-1877

Persistent link: https://www.econbiz.de/10015080600

Insights on NGO brand equity : a donor-based brand equity model

Rios Romero, Maria Jesus; Abril Barrie, Carmen; … - In: European journal of management and business economics : … 32 (2023) 4, pp. 452-468

Purpose The growth in the number of nongovernmental organizations (NGOs) worldwide has led to increased competition for donations. A stronger NGO brand equity will make donors more attracted to an organization, compelling them to increase both their donations and their commitment. The goal of...

Persistent link: https://www.econbiz.de/10014507392

The opportunity costs of volunteering : evidence from Germany

Wallrodt, Sören; Thieme, Lutz - In: Nonprofit and voluntary sector quarterly : journal of … 52 (2023) 5, pp. 1169-1190

Persistent link: https://www.econbiz.de/10014384402

By the volunteer, for the volunteer : volunteer perspectives of management across levels of satisfaction

Prince, William; Piatak, Jaclyn Schede - In: Nonprofit and voluntary sector quarterly : journal of … 52 (2023) 5, pp. 1191-1209

Persistent link: https://www.econbiz.de/10014384404

Exploring nonprofit advocacy research methods and design : a systematic review of the literature

Ward, Kevin D.; Mason, Dyana P.; Park, Gowun; Fyall, Rachel - In: Nonprofit and voluntary sector quarterly : journal of … 52 (2023) 5, pp. 1210-1231

Persistent link: https://www.econbiz.de/10014384407