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Search: subject:"WORD-OF-MOUTH"
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Subject
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Viral marketing
4,758
Virales Marketing
4,751
Consumer behaviour
2,676
Konsumentenverhalten
2,676
Social Web
2,152
Social web
2,152
Online-Marketing
1,710
Internet marketing
1,709
Online retailing
858
Online-Handel
858
Relationship marketing
682
Beziehungsmarketing
680
Customer satisfaction
593
Kundenzufriedenheit
589
Electronic Commerce
466
E-commerce
458
Brand image
418
Markenimage
417
Brand management
408
Markenführung
408
Service quality
379
Dienstleistungsqualität
378
Personalization
269
Personalisierung
267
word of mouth
263
Advertising effects
258
Werbewirkung
258
Soziales Netzwerk
256
social media
249
Social network
247
Confidence
246
Vertrauen
245
Social media
229
Word-of-mouth
228
Hotel industry
222
Hotellerie
222
Internet
222
Emotion
216
Data Mining
212
Data mining
212
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Undetermined
2,591
Free
973
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Article
4,232
Book / Working Paper
946
Other
3
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Article in journal
3,704
Aufsatz in Zeitschrift
3,704
Aufsatz im Buch
322
Book section
322
Graue Literatur
169
Non-commercial literature
169
Working Paper
149
Arbeitspapier
132
Hochschulschrift
91
Thesis
65
Article
47
Collection of articles of several authors
35
Sammelwerk
35
Case study
32
Fallstudie
32
Conference paper
31
Konferenzbeitrag
31
Ratgeber
31
Guidebook
28
Konferenzschrift
18
Aufsatzsammlung
15
Collection of articles written by one author
11
Sammlung
11
Conference proceedings
7
Amtsdruckschrift
3
Government document
3
Bibliographie
2
Conference Paper
2
Interview
2
Lehrbuch
2
Textbook
2
Accompanied by computer file
1
Elektronischer Datenträger als Beilage
1
Mikroform
1
Preprint
1
Systematic review
1
Übersichtsarbeit
1
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English
4,775
German
234
Undetermined
168
French
4
Spanish
4
Italian
1
Swedish
1
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Author
All
Berger, Jonah
18
Law, Chun Hung Roberts
18
Filieri, Raffaele
16
Loureiro, Sandra Maria Correia
16
Mayzlin, Dina
14
Dwivedi, Yogesh Kumar
12
Godes, David
12
Tan, Yong
12
East, Robert
11
Law, Rob
11
Liu, Yong
11
Mariani, Marcello M.
11
Ranaweera, Chatura
11
Balaji, M. S.
10
Bigné Alcañiz, J. Enrique
10
Bilgihan, Anil
10
Duan, Wenjing
10
Jayawardhena, Chanaka
10
Karjaluoto, Heikki
10
Kim, Jong Min
10
Li, Hengyun
10
Pelsmacker, Patrick de
10
Peres, Renana
10
Rui, Huaxia
10
Verlegh, Peeter
10
Dens, Nathalie
9
Gopinath, Shyam
9
Hu, Nan
9
Jin, Ginger Zhe
9
Pavlou, Paul A.
9
Romaniuk, Jenni
9
Sparks, Beverley
9
Stephen, Andrew T.
9
Usman, Osly
9
Xie, Jinhong
9
Xie, Karen L.
9
Ye, Qiang
9
Yin, Dezhi
9
Zhang, Han
9
Akram, Umair
8
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Institution
All
Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
8
National Bureau of Economic Research
7
NET Institute
6
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
5
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
3
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
3
Université Paris-Dauphine (Paris IX)
3
Economics Department, Queen's University
2
Fachbereich für Wirtschaftswissenschaften, Universität Paderborn
2
Fachhochschule Reutlingen / European School of Business
2
Fondazione ENI Enrico Mattei (FEEM)
2
Friedrich-Schiller-Universität Jena
2
IGI Global
2
Nomos Verlagsgesellschaft
2
School of Economics and Management, University of Aarhus
2
Technische Universität <München> / Lehrstuhl für Dienstleistungs- und Technologiemarketing
2
Technische Universität Dresden
2
ToKnowPress
2
Universität Mannheim
2
Abteilung "Wettbewerbsfähigkeit und industrieller Wandel" (WIW), Wissenschaftszentrum Berlin für Sozialforschung (WZB)
1
Academy of Marketing
1
Berliner Wissenschafts-Verlag
1
BusinessVillage GmbH
1
CESifo
1
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
1
Center of Market Oriented Product and Production Management
1
Centre de recherche en Économie (OFCE), Sciences économiques
1
College of Business and Economics, Australian National University
1
Collegio Carlo Alberto, Università degli Studi di Torino
1
Columbia University and Universitat Pompeu Fabra
1
Cowles Foundation for Research in Economics, Yale University
1
Departamento de Teoría e Historia Económica, Facultad de Ciencias Económicas y Empresariales
1
Department of Agricultural and Resource Economics, University of Connecticut
1
Department of Economics, Boston College
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Dipartimento di Matematica Applicata, Università Ca' Foscari Venezia
1
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
1
Fakultät für Wirtschaftswissenschaft, Otto-von-Guericke-Universität Magdeburg
1
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Published in...
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Journal of business research : JBR
188
Journal of retailing and consumer services
127
International journal of hospitality management
100
Tourism management : research, policies, practice
69
Psychology & marketing
62
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
54
Journal of marketing communications
52
International journal of contemporary hospitality management
47
Journal of hospitality marketing & management
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
44
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
39
Electronic commerce research
38
Journal of marketing
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
European journal of marketing : EJM
34
Journal of advertising research
34
Journal of electronic commerce research : JECR
33
Journal of management information systems : JMIS
32
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
The journal of services marketing
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Cogent business & management
29
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
SpringerLink / Bücher
28
Journal of marketing management : MM
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of promotion management : innovations in planning and applied research
26
Marketing Science
26
International journal of consumer studies
25
Journal of the Academy of Marketing Science
25
Marketing letters : a journal of research in marketing
25
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Source
All
ECONIS (ZBW)
4,870
RePEc
183
EconStor
67
Other ZBW resources
21
BASE
20
USB Cologne (EcoSocSci)
17
USB Cologne (business full texts)
3
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Showing
21
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21
The effect of perceived influence on brand loyalty mediated by brand trust among automotive consumers in YouTube
Arzaqi, Zam
;
Sumiati
;
Surachman
-
2023
Persistent link: https://www.econbiz.de/10014414358
Saved in:
22
Examining the influence of social media eWOM on consumers' purchase intentions of commercialised indigenous fruits (IFs) products in FMCGs retailers
Nyagadza, Brighton
;
Mazuruse, Gideon
;
Simango, Kennedy
; …
- In:
Sustainable technology and entrepreneurship
2
(
2023
)
3
,
pp. 1-15
the role of social media
word-of-mouth
on consumers' purchase intentions of commercialised indigenous fruits products in … electronic
word-of-mouth
on consumers' purchase intentions of commercialised indigenous fruits products in fast moving consumer …
Persistent link: https://www.econbiz.de/10014420130
Saved in:
23
Flash sales : how consumers' emotional responses to negative
word-of-mouth
affect diagnosticity and purchase intentions
Tan, Wee Kheng
;
Chen, Po-Yen
- In:
Service business
17
(
2023
)
4
,
pp. 1001-1024
Persistent link: https://www.econbiz.de/10014504691
Saved in:
24
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
25
Exploring the influence of touch points on tourist experiences at crisis impacted destinations
Krey, Nina
;
Dieck, M. Claudia tom
;
Wu, Shuang
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014245276
Saved in:
26
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
27
Strategic use of product delays to shape
word-of-mouth
communication
Parakhonyak, Alexei
;
Vikander, Nick
-
2024
Persistent link: https://www.econbiz.de/10014478339
Saved in:
28
Lost in transmission
Graeber, Thomas Wilhelm
;
Noy, Shakked
;
Roth, Christopher
-
2024
Persistent link: https://www.econbiz.de/10014468788
Saved in:
29
Lost in transmission
Graeber, Thomas Wilhelm
;
Noy, Shakked
;
Roth, Christopher
-
2024
For many decisions, people rely on information received from others by
word
of
mouth
. How does the process of verbal …
Persistent link: https://www.econbiz.de/10014463576
Saved in:
30
Lost in Transmission
Graeber, Thomas W
;
Noy, Shakked
;
Roth, Christopher
-
2024
For many decisions, people rely on information received from others by
word
of
mouth
. How does the process of verbal …
Persistent link: https://www.econbiz.de/10014533814
Saved in:
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