Michael, Lidwin Kenneth; Hungund, Sumukh S.; Sriram K. V. - In: Cogent business & management 11 (2024) 1, pp. 1-18
Awareness, Publicity, Convenience, Infrastructure, Willingness to Pay (WTP), Data security, and Personal norms positively … prioritize increasing customers' willingness to pay (WTP), offering support in advertising efforts, and ensuring robust data …