Ortez, Mario; Thompson, Taylor; Kilders, Valerie; … - In: Q open : a journal of agricultural, climate, … 4 (2024) 1, pp. 1-20
particular focus on how willingness to pay (WTP) for local origin indication differs across products, types of designations, and … variations in WTP for certain local indications across rural and urban respondents. We also find that the marketing channel … (farmer's market, direct from producer, or retail/grocery store) significantly influences respondents' WTP for the two …