This Article discusses the early encounters of NFTs, trademarks, and the United States legal system. It will examine the areas where NFT creators are getting into or are likely to get into trouble with the law and policy of trademark infringement, trademark dilution, and the related legal causes...

trademark is basically an intellectual property that helps the consumers to identify the products and make out a difference among the other products in the market. It protects the interest of the consumers as well as manufacturers in the industry. Registration of un conventional trademark in EU...

The recent of explosion of non-fungible tokens (“NFTs”) has raised various intellectual property issues, resulting in a number of lawsuits currently before federal courts. These suits are already raising novel questions in trademark law, and are presenting old but unsettled questions in a...

In today’s digital economy, online competitive advertising plays a central role in informing consumers about low prices and other desirable product features. Accordingly, rivals have a strong incentive and opportunity to place anticompetitive limits on the flow of information. They do so by...

We investigate how firms adapt to trademark protection, an extensively used but underexamined form of IP protection, by exploring a historical precedent: China’s trademark law of 1923—an unanticipated and disapproved response to end foreign privileges in China. By exploiting a unique, newly...

Although the use of administrative adjudication as a revocation mechanism U.S. intellectual property law has been well established in trademark law for over 60 years, it is patent law’s more recent, but more frequent, engagement with agency process that has influenced the IP-administrative...

With this article I intend to provide a study of pharmaceutical trademarks mainly under European Union trademark legislation. Compared to other kinds of trademarks, the pharmaceutical ones present a particular set of legal problems. Among these, I address four specific issues that I consider to...

The chapter focuses on the toolbox of trademark law to map the tensions between cultural heritage and intellectual property protection and to explore to what extent trademarks offer useful, albeit imperfect ways, to protect cultural heritage. The chapter then addresses the questions of whether...

Consumers generally rely on trademarks to navigate consumption choices. Consumers use trademarks as a convenient way to decide whether to purchase products and services in adjacent markets. Part I of this Chapter explores AI’s liberating effect on bounded rationality and consumers’ need to...