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  • Search: subject:"Web advertising"
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Year of publication
Subject
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Advertising 7 Web advertising 7 Internet marketing 6 Online-Marketing 6 web advertising 6 Werbung 5 Attitude 4 Advertising effects 3 Consumer behaviour 3 Konsumentenverhalten 3 Random Forests 3 Social Web 3 Social web 3 Werbewirkung 3 clickstream analysis 3 demographic targeting 3 demography prediction 3 web user profiling 3 AMOS 2 Consumer Behaviour 2 Consumer behavior 2 Entertainment 2 Indian Youth 2 Internet 2 Modelling 2 Online Advertising 2 Online Consumer Behaviour 2 Online retailing 2 Online-Handel 2 Purchase Intention 2 Structural Equation Modelling (SEM) 2 Web Advertising 2 Website 2 Advertising effectiveness 1 Attitudes 1 Auction theory 1 Auktionstheorie 1 Business model 1 China 1 Chinese and Russian markets 1
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Online availability
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Undetermined 10 Free 5
Type of publication
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Article 14 Book / Working Paper 3
Type of publication (narrower categories)
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Article in journal 5 Aufsatz in Zeitschrift 5 Article 1 Aufsatz im Buch 1 Book section 1 Conference paper 1 Konferenzbeitrag 1 research-article 1
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Language
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English 11 Undetermined 5 Spanish 1
Author
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Chaturvedi, Kostubh Raman 2 Dehdashti, Zohreh 2 Jain, Geetika 2 Martín-Consuegra Navarro, D. 2 Molina Collado, A. 2 Rakesh, Sapna 2 Saadeghvaziri, Faraz 2 Aseri, Manmohan 1 Askarabad, Mohammd Reza Kheyrkhah 1 BOCK, K. W. DE 1 BOCK, T. DE 1 Blázquez Resino, J. J. 1 Blázquez Resino, J.J. 1 CAUBERGHE, V. 1 Dawande, Milind 1 Doherty, Neil F. 1 Ellis-Chadwick, Fiona 1 Esteban Talaya, A. 1 Esteban Talaya, Á. 1 GEUENS, M. 1 Generalić, Ivan 1 Giovanni, Livia 1 HUANG, JEN-HUNG 1 Hien Vo 1 Iwashita, M. 1 Janakiraman, Ganesh 1 KENHOVE, P. VAN 1 Le, Tri D. 1 MANIGART, S. 1 Massari, Riccardo 1 Mookerjee, Vijay S. 1 Nasir, V. Aslihan 1 PANDELAERE, M. 1 PELSMACKER, P. DE 1 POEL, D. VAN DEN 1 Pierpaolo D’Urso 1 Reza Kheyrkhah Askarabad, Mohammd 1 TZENG, GWO-HSHIUNG 1 VERMEIR, I. 1 WEI, PAO-LIEN 1
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Institution
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Faculteit Economie en Bedrijfskunde, Universiteit Gent 3
Published in...
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Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 3 Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE) 2 Journal of Economic and Administrative Sciences 2 Advances in Data Analysis and Classification 1 Information systems research : ISR 1 Interdisciplinary management research XVI ; 2 1 International Journal of E-Business Research (IJEBR) 1 International Journal of Information Technology & Decision Making (IJITDM) 1 International journal of e-business research : an official publication of the Information Resources Management Association 1 International journal of internet marketing and advertising : IJIMA 1 Journal of Business Research 1 Journal of internet commerce 1 The review of socionetwork strategies 1
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Source
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RePEc 8 ECONIS (ZBW) 6 Other ZBW resources 2 EconStor 1
Showing 1 - 10 of 17
Cover Image
Ad-blockers : a blessing or a curse?
Aseri, Manmohan; Dawande, Milind; Janakiraman, Ganesh; … - In: Information systems research : ISR 31 (2020) 2, pp. 627-646
Persistent link: https://www.econbiz.de/10012295037
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Internet advertising of a Croatian tourist product in Chinese and Russian market
Generalić, Ivan; Šimunić, Mislav - 2020
Persistent link: https://www.econbiz.de/10012602127
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A framework of matching algorithm for influencer marketing
Iwashita, M. - In: The review of socionetwork strategies 14 (2020) 2, pp. 227-246
Persistent link: https://www.econbiz.de/10012306113
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Online Video Advertisements' Effect on Purchase Intention: An Exploratory Study on Youth
Jain, Geetika; Rakesh, Sapna; Chaturvedi, Kostubh Raman - In: International Journal of E-Business Research (IJEBR) 14 (2018) 2, pp. 87-101
Businesses are shifting their marketing strategies towards social media for promoting their products and services. Online video advertisements are one of the fastest-growing platforms of social media advertising. This article provides detailed models to marketers providing knowledge of different...
Persistent link: https://www.econbiz.de/10012044325
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Online video advertisements' effect on purchase intention : an exploratory study on youth
Jain, Geetika; Rakesh, Sapna; Chaturvedi, Kostubh Raman - In: International journal of e-business research : an … 14 (2018) 2, pp. 87-101
Persistent link: https://www.econbiz.de/10011847520
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Consumer attitude towards website advertising formats : a comparative study of banner, pop-up and in-line display advertisements
Le, Tri D.; Hien Vo - In: International journal of internet marketing and … 11 (2017) 3, pp. 202-217
Persistent link: https://www.econbiz.de/10011844669
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Identification of web user segments based on beliefs about online ads
Nasir, V. Aslihan - In: Journal of internet commerce 16 (2017) 3, pp. 231-254
Persistent link: https://www.econbiz.de/10011804502
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Context Effects of TV Programme-Induced Interactivity and Telepresence on Advertising Responses
CAUBERGHE, V.; GEUENS, M.; PELSMACKER, P. DE - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2010
Persistent link: https://www.econbiz.de/10008672315
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Exploring the Impact of Fear Appeals on the Prevention of Shoplifting.
BOCK, T. DE; VERMEIR, I.; PANDELAERE, M.; KENHOVE, P. VAN - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2010
The present study investigates the effectiveness of fear appeals in preventing shoplifting among adolescents. We study the effects of type of punishment (social disapproval versus fines), probability of getting caught when shoplifting and severity of the punishment. Results show that social...
Persistent link: https://www.econbiz.de/10008672317
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Predicting web site audience demographics for web advertising targeting using multi-web site clickstream data
BOCK, K. W. DE; POEL, D. VAN DEN; MANIGART, S. - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2009
visitor profiles that can be used for web advertising targeting purposes. The methodology involves the transformation of web …
Persistent link: https://www.econbiz.de/10008457952
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