Ortiz-Cordova, Adan; Jansen, Bernard J. - In: International Journal of Information Systems in the … 8 (2016) 2, pp. 30-43
In this research study, the authors investigate the association between external searching, which is searching on a web search engine, and internal searching, which is searching on a website. They classify 295,571 external – internal searches where each search is composed of a search engine...