Search Results - subject:"Website cultural congruity"

Effects of "feeling right" about website cultural congruency on regular and mobile websites

Bartikowski, Boris; Gierl, Heribert; Richard, Marie-Odile - In: Journal of business research : JBR 121 (2020), pp. 420-428

Persistent link: https://www.econbiz.de/10012417363

Targeting without alienating on the Internet : ethnic minority and majority consumers

Bartikowski, Boris; Taieb, Besma; Chandon, Jean-Louis - In: Journal of business research : JBR 69 (2016) 3, pp. 1082-1089

Persistent link: https://www.econbiz.de/10011440217

Should all firms adapt websites to international audiences?

Bartikowski, Boris; Singh, Nitish - In: Journal of business research : JBR 67 (2014) 3, pp. 246-252

Persistent link: https://www.econbiz.de/10010245284

Should all firms adapt websites to international audiences?

Bartikowski, Boris; Singh, Nitish - In: Journal of Business Research 67 (2014) 3, pp. 246-252

cultural congruity (WCC) and two dependent variables: attitude toward the website (AST) and trust in the e-vendor. An …The authors investigate the moderating roles of brand equity and purchasing risk in the relationships between website …

Persistent link: https://www.econbiz.de/10010729978