Thomas, Mark - In: Strategic Direction 31 (2015) 8, pp. 23-25
Purpose – The article looks at a Canadian airline, WestJet, that began as a low-cost carrier and is now adopting a more … has attempted to do the same. Design/methodology/approach – The article is a case study primarily of WestJet, but also of … ones. The Canadian airline, WestJet, is one of the few companies that has defied this trend over the past decade. Indeed …